Nour Tarabah is a strategic leader in AI-driven transformation and innovation, driving smart growth and digital impact across the GCC.
About Nour Tarabah
PhD in Strategic Management with a focus on AI-driven transformation and innovation ecosystems.
• Proven experience in aligning digital transformation strategies with Saudi Vision 2030 objectives.
• Expert in building and restructuring AI and technology business units into profitable P&L centers.
• Designs and executes Go-to-Market (GTM) strategies for emerging technologies in the GCC region.
• Skilled in developing smart destination strategies, integrating AI, data analytics, and customer intelligence to enhance visitor experiences.
• Experienced in cross-sector transformation — linking hospitality, sustainability, and smart city initiatives.
• Strategic advisor to B2G and B2B innovation programs, focusing on economic diversification and public-private collaboration.
• Strong understanding of digital policy, data governance, and innovation frameworks for tourism and cultural development.
